목차
제1장 과업의 개요 ·······························································································3
1. 과업의 배경 ··································································································3
2. 과업의 목적 ··································································································3
3. 과업의 범위 및 내용 ···················································································4
1) 시간 및 공간적 범위 ················································································4
2) 내용적 범위 ······························································································4
3) 과업의 세부내용 ·······················································································4
4. 과업의 수행절차 ···························································································6
제2장 MICE산업 기본현황 ··············································································9
1. MICE산업의 개념 및 구조 ··········································································9
1) MICE 산업의 개념 및 분류 ·····································································9
2) MICE 산업의 구조 ·················································································11
2. MICE 산업의 부문별 주요 특성 비교 ······················································13
1) Meetings 산업 ························································································13
2) Incentives 산업 ······················································································15
3) Conventions 산업 ··················································································17
4) Exhibitions 산업 ·····················································································18
3. MICE 부문별 현황 ···················································································21
1) Meetings ·······························································································23
2) Incentives ·······························································································24
3) Convention ·····························································································26
4) Exhibition ································································································27
4. MICE 장소 수급 현황 ···············································································28
1) 컨벤션 센터 ····························································································28
2) 호텔 ·········································································································28
5. MICE 연관 산업 및 참가자 특성 ·····························································30
1) Meetings & Conventions 분야 ····························································33
2) Incentives 분야 ······················································································34
6. 세계 MICE 산업 동향 ···············································································36
1) MICE 행사 시설 및 개최 수 ·······························································36
2) MICE 산업의 경제적 효과 ·····································································37
3) 컨벤션 산업(국제회의) 현황 ··································································38
4) MICE 도시 경쟁력 현황 ········································································39
5) 글로벌 MICE 산업 동향 및 트렌드 ····················································40
6) 유니크 베뉴 ····························································································41
제3장 국내·외 MICE산업 현황 ···································································45
1. 국내 MICE산업 ···························································································45
1) 국내 현황 ································································································45
2) 서울특별시 MICE 현황 ··········································································46
3) 부산광역시 MICE 현황 ··········································································50
4) 인천광역시 MICE 현황 ··········································································55
5) 고양시 MICE 현황 ·················································································58
6) 안동시 MICE 현황 ·················································································61
7) 경주시 MICE 현황 ·················································································64
8) 창원시 MICE 현황 ·················································································67
9) 군산시 MICE 현황 ·················································································69
2. 국외 MICE산업 ···························································································72
1) 국외 스포츠MICE 산업의 트렌드 ··························································72
2) 국외 스포츠MICE 사례 ··········································································74
제4장 춘천시 MICE 부문별 현황 ·································································93
1. 춘천시 MICE산업 개최현황 ······································································93
2. 춘천시 MICE산업 부문별 개최현황 ·························································95
1) 스포츠 이벤트 ·························································································95
2) 문화 이벤트 ··························································································114
3) 전통이벤트 ····························································································124
4) 교육 이벤트 ··························································································130
5) 전문 전시회 ··························································································132
6) 아마추어 전시회 ···················································································135
7) 기타 ·······································································································137
3. 춘천시 MICE산업 개최 가능성 분석 ·····················································139
1) 춘천시 MICE산업 SWOT 분석 ···························································139
2) 춘천시 MICE산업 SWOT 전략 ···························································141
제5장 봄내체육관 증축 타당성 분석 ·························································147
1. 봄내체육관 입지조건 분석 ······································································147
1) 시설안내 ································································································147
2) 다목적 홀(제2봄내체육관) 건립 개요 ················································148
3) 제2봄내체육관 예상 공사비 ································································152
2. 봄내체육관 활용(대관) 현황 ···································································154
1) 2017년 활용(대관) 현황 ······································································154
2) 2018년 활용(대관) 현황 ······································································155
3) 2019년 활용(대관) 현황 ······································································156
3. 봄내체육관 증축 가능성 ·········································································157
1) 국제회의 산업육성에 관한 법률 ·························································157
2) 전시산업발전법 ·····················································································158
3) 국제회의산업 육성에 관한 법률 시행령 ············································159
4) 체육시설의 설치·이용에 관한 법률 ··················································160
5) 도시·군계획시설의 결정·구조 및 설치기준에 관한 규칙 ·············161
6) 춘천시 체육시설 관리운영의 조례 ·····················································162
7) 국토의 계획 및 이용에 관한 법률(국토계획법) ································163
8) 국토의 계획 및 이용에 관한 법률시행령(국토계획법시행령) ··········164
4. 재무적 타당성 분석 ·················································································165
1) 재무적 타당성 분석 방법 ····································································165
2) 재무적 타당성 분석 기법 ····································································166
3) 재무적 타당성 분석 결과 ····································································169
4) 사회·경제적 파급효과 ········································································173
제6장 다목적 홀을 활용한 MICE산업 전략 ··············································181
1. 다목적 홀 운영방안 ·················································································181
1) 해외 스포츠MICE 사례 ········································································181
2) MICE 분야별 성공 사례 ······································································183
2. 다목적 홀을 활용한 스포츠 MICE 운영(안) ·········································187
참고문헌 ·········································································································203
