목차
제1장. 조사 개요 ········································································································1
1. 조사 배경 및 목적 ···············································································································3
1-1. 2020 ‘문화가 있는 날’ 사업 인지도 조사 수행의 배경 및 목적 ········································3
1-2. 2020 ‘문화가 있는 날’ 사업 수행환경 변화 ·········································································4
2. 조사 설계 ·····························································································································9
3. 조사 내용 ···························································································································10
4. 응답자 특성 ·······················································································································11
5. 일러두기 ·····························································································································12
제2장. 조사 결과 요약 ····························································································13
Ⅰ. ‘문화가 있는 날’ 인지도 ··························································································15
Ⅱ. ‘문화가 있는 날’ 경험 및 만족도 ···········································································16
Ⅲ. ‘문화가 있는 날’ 공감도 및 평가 ···········································································19
Ⅳ. 비대면 운영 ···············································································································20
제3장. 조사 결과 분석 ····························································································23
Ⅰ. 문화가 있는 날 인지도 ·····························································································25
1. ‘문화가 있는 날’ 인지도 ···································································································25
1-1. ‘문화가 있는 날’ 인지 경로 ·································································································27
1-2. ‘문화가 있는 날’ 하면 떠오르는 이미지 ·············································································29
Ⅱ. 문화가 있는 날 경험 및 만족도 ··············································································32
1. ‘문화가 있는 날’ 이용 경험 ·····························································································32
1-1. ‘문화가 있는 날’ 활동 유형별 이용 경험 ···········································································34
2. 가장 많이 참여한 ‘문화가 있는 날’ 활동 유형 ······························································37
3. ‘문화가 있는 날’ 만족도 ···································································································40
4. ‘문화가 있는 날 기획사업’ 참여 프로그램 ·····································································43
4-1. 참여 프로그램(사업)별 만족도 및 불만족 이유 ··································································45
5. ‘문화가 있는 날’ 불참 이유 ·····························································································49
6. 참여하고 싶은 ‘문화가 있는 날’ 프로그램 ·····································································52
Ⅲ. ‘문화가 있는 날’ 공감도 ··························································································55
1. ‘문화가 있는 날’에 대한 인식 ·························································································55
1-1. ‘문화가 있는 날’ 제도 개선 사항 ·······················································································57
Ⅳ. 경제적 효과 ···············································································································60
1. ‘문화가 있는 날’ 문화생활을 위한 비용 지불 의사 ·······················································60
Ⅴ. 비대면 운영 ···············································································································62
1. ‘2020 문화가 있는 날’ 비대면 사업 추진 인지도 ························································62
1-1. ‘2020 문화가 있는 날’ 비대면 프로그램에 대한 인식 ····················································64
1-2. ‘2020 문화가 있는 날’ 비대면 프로그램 참여 시 좋았던 점 ·········································67
1-3. ‘2020 문화가 있는 날’ 비대면 프로그램 참여 시 아쉬웠던 점 ·····································68
2. 타 비대면 프로그램 대비 ‘2020 문화가 있는 날’ 강점 ···············································70
3. ‘2020 문화가 있는 날’ 비대면 추진 평가 ·····································································73
4. 향후 ‘문화가 있는 날’ 운영 방향 ····················································································75
Ⅵ. 조사 제언 ···················································································································77
별첨. 설문지 ·············································································································79
